人材のミスマッチを、Facebookでなくそう。
この本を見かけたのは、門前仲町の薬局。そこは、『ボーダーを着る女は95％モテない』という本を置いている薬局なのだが、『なぜ「Facebook」で 優秀な人材が採用できるのか？ ソーシャルリクルーティングのすべて』が新たに加わっていた。
この本はタイトルにあるように、ソーシャルリクルーティングを取り上げている。ソーシャルリクルーティングとは、SNS（ソーシャルネットワーキングサービス）を用いたリクルーティング活動のこと。
具体的には、その企業らしい情報をFacebookで発信することにより、ファンを増やしたり、採用におけるミスマッチを減らす方法が書かれている。
企業側にとって、採用された側にとっても、入社後になって「こういう人材だったとは思わなかった」「こんな会社だとは知らなかった」と感じることによるミスマッチを減らすために、Facebookを活用しようといものだ。そのための指南書といっていい。
「宣伝はなるべく減らす」「本文は3〜4行程度を基本に」など、いわれてみるとその通りだよな、と納得することも少なくない。リクルーティングうんぬんという前に、会社や商品のファンになってもらうための「ファンページ」だと位置づければ、当然のことといえる。
しかし、クレージーキャッツのヒットソングではないけれど、「わかっちゃいるけど、やめられない」というのも事実。企業サイドにとっては、宣伝したいというのが本音だし、その気持ちはわからないでもない。
でも、たとえば、あるバンドやアイドル、人気俳優などのファンだとして、ファンのためのページを訪れるたびに「買ってください」を連呼されたら、どう感じるか。
以前、「ファンページ」と呼んでいたページが、「Facebookページ」という呼称に変更されたのは、昨年2月5日。すでに一年以上経過しているので、比較的新しいユーザーは「ファンページ」という名称そのものを知らないかもしれない。
それはそれでかまわないのだが、これからも「ファンページ（ファンのためのページ）」と思って、「Facebookページ」を運営するのがよいのではなかろうか。
『なぜ「Facebook」で 優秀な人材が採用できるのか？ ソーシャルリクルーティングのすべて』と長い題名のこの本は、リクルーティングのみならず、どの企業にとっても有益なことが書かれていると思う。FacebookをはじめとするSNSに精通していて、こんな本見なくても大丈夫、と自信のある人以外にはおすすめしたい。企業はもちろん、個人ユーザーでもさまざまなことを発信したり、仕事仲間、気の合う人などを増やしたいという人にとっては、役立つことうけあいだ。
- Yasu
デザイナーを経て、クリエイティブディレクター、コピーライター、ライターに。「ベースボール」代表。広告&Web企画・制作、インタビュー構成をはじめ『深川福々』で4コマ漫画「鬼平太生半可帳」連載中。書籍企画・編集協力に『年がら年中長嶋茂雄』など。ラフスケッチ、サムネイル作成、撮影も。
- 枕カバーに目印を縫いもの 2024-05-19
- セブンイレブンとオーディブル 2024-05-12
- この季節が続けばいい 2024-04-26
- インタビュー記事が掲載されました 2024-04-19
- しゃざいかいけん 2024-04-11
side effects for tadalafil cheap generic cialis for sale
Hi, I do think this is an excellent blog. I stumbledupon it 😉 I’m going to return yet again since i have book marked it. Money and freedom is the best way to change, may you be rich and continue to help others.
where to order tadalafil tablets where to order tadalafil tablets
Wow, great article. Great.
tadalafil blood pressure where to buy generic cialis online safely
Undeniably imagine that which you said. Your favourite reason seemed to be on the internet the easiest thing to be aware of. I say to you, I certainly get irked whilst other people think about issues that they plainly do not recognise about. You controlled to hit the nail upon the top as well as defined out the entire thing without having side effect , people can take a signal. Will probably be back to get more. Thanks|
I simply couldn’t depart your website before suggesting that I extremely loved the usual info a person supply for your guests? Is gonna be again frequently in order to inspect new posts|
essay pro com
how long should a college essay be
words to start an essay
After exploring a number of the blog posts on your website, I seriously like your way of writing a blog. I book-marked it to my bookmark website list and will be checking back soon. Please visit my website too and let me know your opinion.
This is the right webpage for everyone who wants to find out about this topic. You understand so much its almost tough to argue with you (not that I personally would want to…HaHa). You definitely put a fresh spin on a topic that has been written about for a long time. Excellent stuff, just wonderful!
It’s hard to come by experienced people for this topic, however, you seem like you know what you’re talking about! Thanks
I really like what you guys are usually up too. This sort of clever work
and coverage! Keep up the great works guys I’ve included you guys to my blogroll.
Asking questions are genuinely nice thing if you are not understanding something completely, except this article gives fastidious understanding even.
Having read this I thought it was extremely informative. I appreciate you finding the time and effort to put this short article together. I once again find myself spending a lot of time both reading and commenting. But so what, it was still worth it!
pharmacy rx world canada: online pharmacy without scripts – canadian pharmacy store
This web site really has all of the info I needed about this subject and didn’t know who to ask.
Great site you’ve got here.. It’s hard to find high-quality writing like yours these days. I honestly appreciate individuals like you! Take care!!
gay men webcame and chat
gay masturbation live chat
dirty gay video chat free
An interesting discussion is worth comment. I do believe that you need to publish more about this subject matter, it may not be a taboo subject but generally people do not talk about such issues. To the next! Many thanks!!
Wonderful article! We are linking to this great content on our site. Keep up the great writing.
stromectol generic
Is anyone able to recommend comprehensive Comedians Data Scraping Services? Thanks very much
ivermectin 500mg
At the same time, there is another side of the formation and organization of the utterance.
As long as you have accessibility to light, the watch will function. Other than this, it includes a totally functional 3-dial chronograph & a Japanese quartz motion system.
WOW just what I was searching for. Came here by searching for try hemp farming seeds
Really enjoyed this article post.Really looking forward to read more. Awesome.
Im thankful for the blog post.Really looking forward to read more. Will read on…
Hello there, I do believe your website could possibly be having internet browser compatibility issues. When I take a look at your web site in Safari, it looks fine but when opening in I.E., it’s got some overlapping issues. I just wanted to give you a quick heads up! Other than that, wonderful blog!
I really like and appreciate your post.Really thank you! Keep writing.
I blog frequently and I seriously appreciate your information. This article has really peaked my interest. I am going to take a note of your blog and keep checking for new details about once per week. I opted in for your Feed as well.
Im obliged for the blog.
critical thinking skills for dummies
critical thinking com
critical thinking activities for adults
This article will help the internet users for building up new webpage or even a weblog from start to end.|
Very nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed surfing around your blog posts. After all I will be subscribing to your rss feed and I hope you write again soon!|
Everyone loves what you guys tend to be up too. This sortof clever work and coverage! Keep up the great works guysI’ve included you guys to blogroll.
Looking forward to reading more. Great post.Much thanks again. Fantastic.
prescription tadalafil online tadalafil order online no prescription
Hi there, just became alert to your blog through Google, and found that it’s really informative.I am going to watch out for brussels. I’ll be grateful if you continue this in future.A lot of people will be benefited from your writing. Cheers!
Say, you got a nice post.Really looking forward to read more. Really Great.
Normally I do not learn post on blogs, however I wish to say that this write-up very forced me to take a look at and do so! Your writing style has been amazed me. Thanks, quite great article.
principles of critical thinking
critical thinking tools
critical thinking activities for kids
Fantastic blog article.Really looking forward to read more.
I was able to find good advice from your blog articles.
bookmarked!!, I really like your site!
provigil online provigil online – modafinil side effects
buy tadalafil side effects for tadalafil
You should take part in a contest for one of the most useful blogs online. I’m going to recommend this web site!
Everyone loves what you guys are up too. This type of clever work and coverage! Keep up the wonderful works guys I’ve added you guys to blogroll.
Thanks so much for the post.Really looking forward to read more. Want more.