コミュニーション屋？ ハブ屋？
「PARTY」という新会社を立ち上げた中村洋基さんのブログを読んでいて思った。僕も広告をつくっている人間のはしくれだけど、「広告」と「コミュニケーション」の境目はどんどんなくなっていくのかなぁ。これは目新しい意見じゃないけど、この境目については考えていく必要があると思う。いや、境目なんて実際はないはずだけど、そこに目を向けることが大切なのではないか。
Web広告か、テレビCMかラジオCMか、新聞・雑誌広告か、それ以外のメディアか、みたいなことじゃなくて、こうなんていうのかな、もっとゆるやかにつながっていけばいいのにな。クロスメディアとか、メディアニュートラルとかいろんな言葉があるけど、要は、人とコミュニーションを取りたがっている企業（団体とか組織といってもいい）のお手伝いができればいいんだと思う。
ただ、たんに「あなたとコミュニーションしたいんです」「あなたとつながりたいんですけど」なんていっても気持ち悪がられるだけだから、サプライズ要素やエンターテインメン性を持たせて、興味を抱いてもらう。
「広告屋」といういいかたがあるけれど、これからは「コミュニーション屋」といってもいいのかな。これからは人と人の間に入って、それぞれをつなぐ「ハブ」になれる人がヒーロー（ヒロイン）になれる、茂木健一郎さんがどこかで書いていたと思うけど、それなら「ハブ屋」はどうか。
「ハブ屋」だと、あれか、マングースと戦いそうだな。「ハブ屋」対「マングース屋」なんて。
コミュニケーションのことをつらつら考えながら歩いていたら、小津安二郎さんと目が合った。映画はWebより歴史があるけど、まだ廃れていないんだからたいしたもんだ。
「映画の父」と呼ばれるリュミエール兄弟がパリで映像を有料公開したのが、1895年12月28日。それから115年以上たっても、映画は主な娯楽のひとつとして（映画は芸術だ、アートだという人もいるかもしれない）君臨している。
Webは100年後、どうなっているのか想像もつかないけど、仮に映画を軸に考えてみると、楽しむ側の人間というのは、案外100年たってもあまり変わらないような気もする。
- Yasu
デザイナーを経て、クリエイティブディレクター、コピーライター、ライターに。「ベースボール」代表。広告&Web企画・制作、インタビュー構成をはじめ『深川福々』で4コマ漫画「鬼平太生半可帳」連載中。書籍企画・編集協力に『年がら年中長嶋茂雄』など。ラフスケッチ、サムネイル作成、撮影も。
- セブンイレブンとオーディブル 2024-05-12
- この季節が続けばいい 2024-04-26
- インタビュー記事が掲載されました 2024-04-19
- しゃざいかいけん 2024-04-11
- もしも松尾芭蕉が現代人だったら 2024-04-09
That is a very good tip particularly to those fresh to the blogosphere. Simple but very precise information… Appreciate your sharing this one. A must read article!
There is noticeably a lot to realize about this. I suppose you made certain nice points in features also.
Trimethoprim side effects sulfamethoxazole tmp 800 160
Itís hard to find well-informed people about this topic, but you seem like you know what youíre talking about! Thanks
Im grateful for the article post.
The Powerball jackpot presently sits at $470 million, which promises the 10th biggest payout in game history.
Aw, this was an incredibly nice post. Taking the time and actual effort to make a superb articleÖ but what can I sayÖ I put things off a lot and never manage to get nearly anything done.
That is a really good tip particularly to those fresh to the blogosphere. Short but very accurate information… Appreciate your sharing this one. A must read post!
Hello, I read your new stuff on a regular basis.Your humoristic style is awesome, keep doing what you’re doing!
Major thankies for the blog. Much obliged.
Thanks for the blog.Really looking forward to read more. Cool.
A big thank you for your post.Much thanks again. Really Great.
I loved your article.Thanks Again. Cool.
I truly appreciate this blog post.Much thanks again. Will read on…
Enjoyed every bit of your blog post.Really looking forward to read more. Really Great.
Really appreciate you sharing this blog article.Really thank you! Will read on…
I truly appreciate this article post.Really looking forward to read more. Awesome.
Major thankies for the blog article.Much thanks again. Keep writing.
I think this is a real great blog.Much thanks again. Really Great.
I really like and appreciate your post. Will read on…
Very informative blog article.Really thank you!
I really liked your blog.Thanks Again. Really Great.
Cheers, Awesome information!how to write summary essay how to write an argument essay case study writing services
Your style is really unique in comparison to other folks I’ve read stuff from. Many thanks for posting when you’ve got the opportunity, Guess I’ll just book mark this blog.
Hey, thanks for the post.Really looking forward to read more. Really Great.
Really enjoyed this blog article.Really looking forward to read more. Really Great.
An impressive share! I have just forwarded this onto a friend who had been conducting a little homework on this. And he in fact ordered me dinner because I found it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending time to discuss this matter here on your blog.
Looking forward to reading more. Great post. Really Great.
I am so grateful for your blog.Much thanks again.
Good day! Would you mind if I share your blog with my twitter group?There’s a lot of people that I think would really appreciate your content.Please let me know. Thanks
Very interesting topic , appreciate it for posting . “Nothing is more wretched than the mind of a man conscious of guilt.” by Titus Maccius Plautus.
Im thankful for the blog article. Much obliged.
I really enjoyed this blog post. I hope you keep on create more content.
This is one awesome post.Much thanks again. Keep writing.
I really liked your article.Really looking forward to read more. Great.
Muchos Gracias for your blog article.Really thank you! Keep writing.
Very neat blog article. Fantastic.
I want to to thank you for this good read!! I certainly loved every bit of it.I’ve got you bookmarked to check out new things youpost?Here is my blog: hemp seed oil uses
Is anyone here in a position to recommend Plus Size Babydolls and Chemises? Thanks x
Thank you for sharing your thoughts. I truly appreciate your effortsand I am waiting for your next write ups thank you once again.
Well voiced of course! . writing a memoir essay doctoral dissertation write dissertation
meloxicam 10 meloxicam wikipedia mobic medication guide
I value the article.Really thank you! Awesome.
Hmm is anyone else having problems with the pictures on this blog loading? I’m trying to determine if its a problem on my end or if it’s the blog. Any feed-back would be greatly appreciated.
Thank you one million and please carry on the rewarding
I used to be suggested this blog via my cousin. I am no longersure whether this submit is written by way of him as no one else realize such targeted about my trouble.You’re amazing! Thanks!
Greetings! Very useful advice within this post! It’s the little changes that produce themost important changes. Thanks a lot for sharing!
Way cool! Some very valid points! I appreciate you penning this article plus the rest of the site is very good.
Howdy! This article could not be written any better! Looking through this article reminds me of my previous roommate! He constantly kept talking about this. I am going to forward this information to him. Fairly certain he’ll have a very good read. Many thanks for sharing!
Thank you for some other fantastic article.The place else could anyone get that kind of info in such an ideal way of writing?I have a presentation next week, and I am at the look for suchinformation.