コミュニーション屋? ハブ屋?

 
PARTY」という新会社を立ち上げた中村洋基さんのブログを読んでいて思った。僕も広告をつくっている人間のはしくれだけど、「広告」と「コミュニケーション」の境目はどんどんなくなっていくのかなぁ。これは目新しい意見じゃないけど、この境目については考えていく必要があると思う。いや、境目なんて実際はないはずだけど、そこに目を向けることが大切なのではないか。

 Web広告か、テレビCMかラジオCMか、新聞・雑誌広告か、それ以外のメディアか、みたいなことじゃなくて、こうなんていうのかな、もっとゆるやかにつながっていけばいいのにな。クロスメディアとか、メディアニュートラルとかいろんな言葉があるけど、要は、人とコミュニーションを取りたがっている企業(団体とか組織といってもいい)のお手伝いができればいいんだと思う。

 ただ、たんに「あなたとコミュニーションしたいんです」「あなたとつながりたいんですけど」なんていっても気持ち悪がられるだけだから、サプライズ要素やエンターテインメン性を持たせて、興味を抱いてもらう。

「広告屋」といういいかたがあるけれど、これからは「コミュニーション屋」といってもいいのかな。これからは人と人の間に入って、それぞれをつなぐ「ハブ」になれる人がヒーロー(ヒロイン)になれる、茂木健一郎さんがどこかで書いていたと思うけど、それなら「ハブ屋」はどうか。

「ハブ屋」だと、あれか、マングースと戦いそうだな。「ハブ屋」対「マングース屋」なんて。

 コミュニケーションのことをつらつら考えながら歩いていたら、小津安二郎さんと目が合った。映画はWebより歴史があるけど、まだ廃れていないんだからたいしたもんだ。

「映画の父」と呼ばれるリュミエール兄弟がパリで映像を有料公開したのが、1895年12月28日。それから115年以上たっても、映画は主な娯楽のひとつとして(映画は芸術だ、アートだという人もいるかもしれない)君臨している。

 Webは100年後、どうなっているのか想像もつかないけど、仮に映画を軸に考えてみると、楽しむ側の人間というのは、案外100年たってもあまり変わらないような気もする。
 


 
 
 


Comments

“コミュニーション屋? ハブ屋?” への3,233件のフィードバック

  1. ChesterCemのアバター
    ChesterCem

    электро штабелеры для склада
    https://elektroshtabeler-kupit.ru

  2. Great info. Lucky me I came across your website by accident (stumbleupon). I have book-marked it for later!

  3. I truly appreciate this post. I¡¦ve been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thx again

  4. Currently it looks like WordPress is the top blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?

  5. Hi there i am kavin, its my first time to commenting anywhere, when i read this paragraph i thought icould also make comment due to this brilliant post.

  6. I enjoy looking through an article that can make men and women think. Also, many thanks for allowing for me to comment!

  7. Generally I do not read article on blogs, however I would like to say that this write-up very compelled me to check out and do so! Your writing taste has been amazed me. Thank you, very great article.

  8. Hello! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche. Your blog provided us valuable information to work on. You have done a extraordinary job!

  9. I’m extremely pleased to discover this page. I need to to thank you for ones time just for this fantastic read!! I definitely appreciated every bit of it and I have you book marked to check out new stuff on your web site.

  10. Robinguideのアバター
    Robinguide

    самоходные штабелеры
    https://shtabeler-elektricheskiy-samokhodnyy.ru

  11. I love what you guys are up too. Such clever work and exposure! Keep up the wonderful works guys I’ve you guys to our blogroll.

  12. send me an email. I look forward to hearing from you!

  13. I have read so many articles or reviews regarding the blogger lovers but this post is truly a fastidious pieceof writing, keep it up.

  14. Thank you for every other great post. Where else could anybody get that kind of information in such an ideal manner of writing? I have a presentation subsequent week, and I am on the look for such information.

  15. Robinguideのアバター
    Robinguide

    самоходные штабелеры
    https://shtabeler-elektricheskiy-samokhodnyy.ru/

  16. I read this article completely regarding the resemblance of newest and preceding technologies,it’s amazing article.

  17. In fact no matter if someone doesn’t understand then its up to other peoplethat they will help, so here it occurs.

  18. Hi there! This post could not be written any better! Reading this post reminds me of my good old room mate! He always kept talking about this. I will forward this post to him. Fairly certain he will have a good read. Thank you for sharing!

  19. Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these sl authors and blogs

  20. I used to be suggested this blog by way of my cousin. I’m not positive whether this post is written through him as nobody else recognize such targeted approximately my difficulty. You are amazing! Thanks!

  21. how to enable gzip compression in wordpress

  22. This site was… how do you say it? Relevant!! Finally I’ve found something that helped me. Cheers!

  23. Hi! I could have sworn I’ve been to your blog before but after going through some of the articles I realized it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll be bookmarking it and checking back often.

  24. Nice post. I learn something totally new and challenging on blogs I stumbleupon every day. It’s always interesting to read through content from other authors and practice something from other web sites.

  25. I enjoy looking through an article that will make people think. Also, thank you for allowing for me to comment!

  26. Way cool! Some extremely valid points! I appreciate you writing this write-up and the rest of the site is also very good.

  27. I’m no longer sure where you are getting your info, however great topic.I must spend a while studying much more or working out more.Thanks for fantastic information I was in search of this info for my mission.

  28. Thanks for the auspicious writeup. It if truth be told used to be a leisureaccount it. Look complex to more delivered agreeable fromyou! By the way, how can we keep in touch?

  29. When I originally left a comment I appear to have clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get 4 emails with the same comment. Perhaps there is a way you can remove me from that service? Thank you.

  30. Greetings! Very helpful advice within this post! It is the little changes that make the most important changes. Thanks for sharing!

  31. You have made some decent points there. I checked on the net for more information about the issue and found most people will go along with your views on this website.

  32. Hey There. I found your blog using msn. This is a really wellwritten article. I will be sure to bookmark it and come back to read more of your useful info.Thanks for the post. I’ll certainly return.

  33. Some truly interesting details you have written.Helped me a lot, just what I was looking for :D.

  34. This is a topic which is near to my heart… Take care! Where are your contact details though?

  35. Hello mates, good post and pleasant urging commented atthis place, I am actually enjoying by these.

  36. I take pleasure in, result in I discovered exactly what I used to be looking for.You’ve ended my 4 day long hunt! God Bless you man. Have a nice day.Bye

  37. I blog frequently and I truly thank you for your content. Your article has truly peaked my interest. I’m going to bookmark your blog and keep checking for new information about once a week. I subscribed to your RSS feed as well.

  38. When someone writes an piece of writing he/she retains the thought of a user in his/her mind thathow a user can know it. Thus that’s why this articlpe is great.Thanks!

  39. I really appreciate this post. I¡¦ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thx again

  40. This is one awesome blog article.Really thank you!

  41. Hi there, this weekend is fastidious in support of me,since this moment i am reading this wonderful informative article here at my house.my blog post; cycling diet

  42. I want to to thank you for this great read!! I definitely loved every little bit of it. I have got you saved as a favorite to look at new stuff you post…

  43. Awesome blog post.Much thanks again. Fantastic.

  44. This is a good tip particularly to those new to the blogosphere. Simple but very precise infoÖ Appreciate your sharing this one. A must read article!

  45. Hi, I do believe this is a great website. I stumbledupon it 😉 I’m going to come back yet again since i have book-marked it. Money and freedom is the best way to change, may you be rich and continue to help other people.

  46. Very nice blog post. I certainly love this site. Stick with it!

  47. sulfamethoxazole side effects sulfamethoxazole and alcohol

  48. There is certainly a great deal to learn about this topic.I really like all the points you’ve made.

  49. A motivating discussion is definitely worth comment. There’s no doubt that that you should write more on this subject, it might not be a taboo subject but usually people do not talk about these issues. To the next! All the best.

  50. albuterol inhaler – ventolin medication ventolin 90 mcg

コメントを残す

メールアドレスが公開されることはありません。 が付いている欄は必須項目です